OpenSea Expands Beyond NFTs to Become Universal Onchain Trading Platform
OpenSea, the historic leader in NFT trading, is evolving into a comprehensive platform for all onchain assets. Despite generating $2.6 billion in October 2025 volume—90% of which came from token trading—the company insists NFTs remain Core to its strategy. CEO Devin Finzer frames the shift as an expansion rather than a pivot, positioning OpenSea as a hybrid between CEX and DEX models.
The platform plans to launch its $SEA token in Q1 2026, with 50% of the supply allocated to user incentives. This move underscores OpenSea's ambition to dominate multichain asset trading while maintaining its NFT roots. The transition reflects broader crypto market trends where liquidity aggregation trumps niche specialization.